Shopify & WooCommerce Tracking That Matches Your Sales
Purchase, add-to-cart and checkout events tracked accurately across Meta, Google Ads and GA4, so your reports match what your store records.
Free account review on your first call · No long-term lock-in
Your store says one thing. Your ads say another.
Missing purchases, duplicated orders, wrong currencies and checkout events that never fire are common on Shopify and WooCommerce stores, especially after theme changes or app installs.
I implement full-funnel e-commerce tracking across Meta, Google Ads and GA4, then test every step so your data lines up with your actual sales.
E-commerce tracking I can handle.
Accurate tracking across your whole store and every ad platform.
Full-funnel events
Product views, add-to-cart, checkout and purchase.
Server-side tracking
Conversions API and server-side options where useful.
App & plugin setup
Official integrations configured correctly.
Revenue accuracy
Correct values, currencies, tax and shipping handling.
Cross-platform
Consistent events for Meta, Google Ads and GA4.
Debugging
Find and fix duplicate or missing events.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
Complete e-commerce tracking, tested.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Store and tracking audit
✓ Shopify or WooCommerce integration setup
✓ Meta Pixel and Conversions API
✓ Google Ads conversion tracking
✓ GA4 e-commerce events
✓ Deduplication and value checks
✓ Test orders and QA
✓ Documentation and handover
What changes when it’s done properly.
Revenue you can trust
Ad platform numbers that match your store.
Better ROAS
Campaigns optimise on real purchase data.
Full-funnel insight
See where customers drop off.
Less firefighting
Tracking that survives theme and app changes.
Store tracking issues I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of e-commerce tracking work I deliver, from mismatched numbers to reliable data.
View Portfolio →Shopify tracking aligned across Meta, Google Ads and GA4
Removed conflicting apps, set up official integrations and server-side events, and verified revenue against real orders.
Shopify and WooCommerce tracking questions
Quick answers to what clients ask most often.
Do you work with Shopify customer events?
Yes. I work with Shopify’s official channel apps, customer events and checkout extensibility to keep tracking reliable.
Can you fix WooCommerce tracking?
Yes. I set up WooCommerce tracking with trusted plugins or Google Tag Manager, including server-side options.
Why do my ad numbers not match my store?
Attribution windows, missing events and duplicates are the usual causes. I find out which applies and fix what can be fixed.
Will this slow down my store?
No. I use lightweight, official integrations and remove redundant scripts where possible.
Make your store data match your sales.
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote