Google Ads Conversion Tracking You Can Rely On
Accurate conversion actions, enhanced conversions and offline imports, so Smart Bidding optimises for the results that grow your business.
Free account review on your first call · No long-term lock-in
Smart Bidding is only as smart as your data.
Duplicate conversions, page views counted as leads, missing purchase values or tracking that silently stopped working. These issues push Google bidding in the wrong direction.
I audit and rebuild your Google Ads conversion tracking so every action is accurate, valued correctly and aligned with your real business goals.
Conversion tracking I can set up or fix.
Clean, tested tracking for leads, calls and sales.
Conversion actions
The right primary and secondary goals for your business.
Enhanced conversions
Hashed first-party data to improve measurement.
Call & form tracking
Calls, forms and bookings measured properly.
Offline conversions
Import qualified leads and sales from your CRM.
Conversion values
Dynamic values so bidding can target revenue.
Consent & QA
Consent mode considerations and full testing.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
Complete Google Ads tracking, tested end to end.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Conversion tracking audit
✓ Conversion action plan
✓ Google tag or GTM implementation
✓ Enhanced conversions setup
✓ Call and form tracking
✓ Offline conversion import guidance
✓ Value and attribution settings
✓ Testing and documentation
What changes when it’s done properly.
Better bidding
Smart Bidding trained on the right goals.
Real ROI visibility
See which campaigns produce revenue.
Fewer surprises
No more inflated or vanishing conversions.
Confident decisions
Budget moves based on trusted data.
Tracking problems I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of Google Ads tracking work I deliver, from diagnosis to accurate data.
View Portfolio →Conversion tracking rebuilt for a lead generation account
Removed duplicate and low-value actions, set up enhanced conversions and imported qualified leads so bidding focused on real opportunities.
Google Ads tracking questions
Quick answers to what clients ask most often.
Should I use the Google tag or Google Tag Manager?
Both can work. GTM is usually better for flexibility and for managing several platforms; I recommend what suits your site.
What are enhanced conversions?
A feature that uses hashed first-party data, such as email addresses, to measure conversions more accurately while respecting privacy.
Why do GA4 and Google Ads numbers not match?
They use different attribution models and counting methods. I explain the differences and make sure both are set up correctly.
Can you track phone calls?
Yes. Calls from ads, calls from your website and calls over a minimum duration can all be tracked as conversions.
Let’s fix your Google Ads tracking.
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote