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Frequently Asked Questions

Clear answers about working together, Meta and Google Ads, Business Manager issues and conversion tracking.

Working together

What kinds of businesses do you work with?

E-commerce brands, service businesses, local businesses and agencies — mainly in the UK, USA, Canada and Australia — that need a dedicated specialist for Meta Ads, Google Ads or conversion tracking.

How does a project start?

With a short consultation. I learn about your goals and current setup, then review your accounts and send a clear plan and quote before any work begins.

Will I need to share my passwords?

Never. Access is granted securely through Meta Business Manager partner access and Google Ads user access, and you can remove it at any time.

How much do your services cost?

It depends on scope. Troubleshooting and setup projects are usually fixed-price; campaign management is a monthly retainer. You always get a transparent quote first.

How quickly can you start?

Usually within a few days of our first call. Urgent account restrictions and broken tracking are prioritised.

Ads, accounts & tracking

Can you recover a restricted Meta Business Manager or ad account?

In many cases, yes. I diagnose why the restriction happened, fix the underlying issue and prepare a proper appeal. No one can guarantee Meta’s decision, but a correct, well-prepared case gives you the best possible chance.

Do you manage campaigns, or only fix technical issues?

Both. Some clients hire me for a one-time fix — tracking, Business Manager or Shop setup — and others for ongoing Meta and Google Ads management.

Do I need Conversions API as well as the Meta Pixel?

In most cases, yes. Conversions API sends events from your server, recovering data the browser misses and helping Meta optimise more accurately.

Can you set up tracking on Shopify or WooCommerce?

Yes. I set up Meta Pixel, Conversions API, GA4, Google Tag Manager and Google Ads conversion tracking on Shopify, WooCommerce and most custom websites.

How do you report on results?

Clear, regular reports in plain language focused on leads, sales, cost per result and return on ad spend — plus a call to agree next steps.

My Process

From first call to scaled results in four steps.

A clear, repeatable process — so you always know what’s happening and why.

Step 01

Discovery call

We talk through your goals, your accounts and what’s holding performance back.

Step 02

Audit & diagnosis

I review your Business Manager, campaigns and tracking to find every root cause.

Step 03

Fix & build

Accounts restored, tracking rebuilt and campaigns structured for conversions.

Step 04

Optimise & scale

Ongoing testing and reporting to lower costs and scale what’s working.

Let’s fix it

Your ads are only as strong as the system behind them.

Book a consultation and get a clear plan for your campaigns, tracking and accounts — in plain language.