Facebook & Instagram Ads That Stop the Scroll and Sell
Creative-led social campaigns with a clear audience strategy, built to turn attention into customers on Facebook and Instagram.
Free account review on your first call · No long-term lock-in
Great products, ads that blend into the feed.
Most social ads fail for one of two reasons: the creative does not earn attention, or the targeting and placements are not set up to reach the right people. Both are fixable.
I combine creative strategy with disciplined campaign setup, so your Facebook and Instagram ads get seen, get clicked and get results.
How I help your social ads perform.
Strategy, creative direction and execution under one roof.
Creative strategy
Angles and messaging built around your customer’s motivations.
Reels & Stories ads
Vertical formats designed for how people actually scroll.
Audience strategy
Broad, interest and retargeting audiences used deliberately.
Placement optimisation
The right formats for Feed, Reels, Stories and Explore.
Testing framework
A steady rhythm of tests to find new winning ads.
Retargeting
Bring back visitors and cart abandoners at the right time.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
Everything needed for high-performing social ads.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Creative and audience audit
✓ Creative briefs and ad angles
✓ Campaign build and launch
✓ Reels, Stories and Feed variations
✓ Weekly creative testing
✓ Retargeting and retention campaigns
✓ Budget optimisation
✓ Monthly performance report and call
What changes when it’s done properly.
More attention
Creative that stands out in a crowded feed.
Better engagement
Ads that speak to real customer needs.
Lower costs
Winning creative reduces cost per result.
Consistent pipeline
Fresh ads ready before fatigue sets in.
Social ad issues I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of social advertising work I deliver, from diagnosis to measurable improvement.
View Portfolio →Reels-first creative strategy for a fashion brand
Introduced a weekly creative testing cycle focused on Reels and Stories, with retargeting sequences for product viewers and cart abandoners.
Facebook & Instagram Ads questions
Quick answers to what clients ask most often.
Do you make the actual ads?
I provide creative strategy, angles and detailed briefs, and can work with your designer, editor or content creators to produce them.
Should I run ads on Facebook or Instagram?
Usually both. Meta delivery works best with flexible placements, and I tailor creative so it looks native everywhere.
What if my ads get reach but no sales?
That usually points to creative, offer or tracking problems. I diagnose which one and fix it.
How often do you refresh creative?
It depends on spend and fatigue, but most accounts benefit from new tests every one to two weeks.
Ready for social ads that actually sell?
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote