E-commerce Advertising Built for Profitable Growth
Catalog, dynamic product and Shopping campaigns across Meta and Google, engineered around margins, ROAS and sustainable scale.
Free account review on your first call · No long-term lock-in
Revenue is easy to buy. Profit is not.
Many online stores scale ad spend without understanding margins, product performance or returning-customer value, so revenue grows while profit shrinks.
I build e-commerce advertising around the numbers that matter: contribution margin, product-level performance and customer lifetime value, across both Meta and Google.
E-commerce advertising I can run.
Full-funnel campaigns across Meta and Google for online stores.
Catalog & dynamic ads
Advantage+ catalog ads that show the right products.
Google Shopping & PMax
Feed-driven campaigns that capture buying intent.
Margin-based targets
ROAS goals set around your real profitability.
Retargeting & retention
Win back browsers and bring customers back.
Product segmentation
Budget focused on best sellers and high-margin items.
Scaling strategy
Grow spend without breaking performance.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
A complete e-commerce ads service.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Store, tracking and account audit
✓ Product feed and catalog review
✓ Margin-based ROAS targets
✓ Meta catalog and prospecting campaigns
✓ Google Shopping and Performance Max
✓ Retargeting and retention campaigns
✓ Weekly optimisation
✓ Monthly profit-focused reporting
What changes when it’s done properly.
Profitable growth
Spend scaled around margins, not just revenue.
Smarter product focus
Budget behind products that actually sell.
Stronger retention
More repeat customers from your ads.
Clear reporting
See profit, not just ROAS.
E-commerce ad issues I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of e-commerce advertising work I deliver, from diagnosis to profitable scale.
View Portfolio →Profit-focused scaling for an online store
Segmented products by margin, rebuilt catalog and Shopping campaigns and set ROAS targets around contribution margin.
E-commerce advertising questions
Quick answers to what clients ask most often.
Do you run both Meta and Google for stores?
Yes. Most stores benefit from both: Meta to create demand and Google to capture it.
What platforms do you work with?
Mainly Shopify and WooCommerce, along with other platforms that support proper product feeds and tracking.
How do you set ROAS targets?
Based on product margins, average order value and customer lifetime value, so targets reflect real profitability.
Can you help with product feeds?
Yes. I review and improve feeds for Google Merchant Center and Meta catalogs to reduce disapprovals and improve performance.
Ready to grow your store profitably?
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote