GA4 & Google Tag Manager Setup and Clean-Up
Clean GA4 properties and organised Tag Manager containers that give your team analytics data they can actually trust.
Free account review on your first call · No long-term lock-in
Analytics nobody trusts is worse than none.
Messy GTM containers full of old tags, GA4 properties with no key events defined and reports that do not match reality make it impossible to judge what is working.
I set up or clean up GA4 and Google Tag Manager with a clear measurement plan, consistent naming and documentation your team can follow.
GA4 and GTM work I can take on.
From first installation to a full measurement overhaul.
Measurement planning
A clear plan of what to track and why.
GA4 configuration
Properties, data streams and key events set up properly.
Tag Manager setup
Organised containers with clear naming conventions.
Event tracking
Forms, clicks, scrolls and e-commerce events.
Consent setup
Consent mode considerations built into your tags.
Reporting
Explorations and dashboards focused on what matters.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
A clean, documented analytics setup.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ GA4 and GTM audit
✓ Measurement plan
✓ GA4 property and data stream setup
✓ GTM container build or clean-up
✓ Key event and conversion setup
✓ E-commerce tracking where needed
✓ Debugging and QA
✓ Documentation and handover
What changes when it’s done properly.
Trustworthy data
Numbers that reflect what actually happens.
Faster decisions
Find answers without digging through noise.
Easier maintenance
An organised container anyone can manage.
Connected platforms
GA4, Google Ads and Meta working from the same events.
GA4 and GTM issues I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of analytics work I deliver, from a messy setup to reliable data.
View Portfolio →GTM container rebuilt and GA4 key events restored
Removed redundant tags, rebuilt the container with clear naming and set up the key events the marketing team needed to report on.
GA4 and Tag Manager questions
Quick answers to what clients ask most often.
Can you fix an existing GA4 setup?
Yes. Most of my GA4 work is auditing and fixing existing setups rather than starting from scratch.
Do I need Google Tag Manager?
It is not essential, but it makes managing tracking across GA4, Google Ads and Meta much easier and safer.
Can you track e-commerce purchases in GA4?
Yes, including product views, add-to-cart, checkout steps and purchases with revenue.
Will you document the setup?
Always. You receive documentation explaining each tag, trigger and event so your team can maintain it.
Get analytics you can actually trust.
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote