Meta Pixel & Conversions API Setup Done Right
Browser and server-side tracking with proper deduplication, so Meta sees your real conversions and optimises campaigns accordingly.
Free account review on your first call · No long-term lock-in
Missing data means Meta is guessing.
Browser restrictions, ad blockers and broken setups mean many pixels miss a large share of conversions. Others double-count purchases because the Pixel and Conversions API are not deduplicated.
I set up the Pixel and Conversions API to work together properly, verify every key event and improve event match quality, so your campaigns optimise on accurate data.
Tracking work I can take care of.
Clean, verified tracking your ad account can rely on.
Pixel implementation
Base code and standard events installed correctly.
Conversions API
Server-side events via partner integration, GTM or gateway.
Deduplication
Matching event IDs so nothing is counted twice.
Event match quality
Customer parameters passed securely to improve matching.
Event configuration
Priorities and custom conversions set up for your goals.
Testing & QA
Every event tested in Events Manager before handover.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
A complete, verified tracking setup.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Events Manager and Pixel audit
✓ Standard event plan
✓ Pixel implementation or clean-up
✓ Conversions API setup
✓ Deduplication with event IDs
✓ Event match quality improvements
✓ Testing in Events Manager
✓ Documentation of every event
What changes when it’s done properly.
More complete data
Recover conversions the browser misses.
Smarter optimisation
Meta learns from accurate signals.
Trustworthy reporting
No more inflated or missing purchases.
Future-proof setup
Less reliance on browser cookies.
Pixel and CAPI issues I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of tracking work I deliver, from diagnosis to accurate data.
View Portfolio →Pixel and Conversions API rebuilt with clean deduplication
Replaced duplicate browser events with a server-side setup and matching event IDs, giving Meta accurate purchase data to optimise on.
Pixel and Conversions API questions
Quick answers to what clients ask most often.
Do I need Conversions API if I have the Pixel?
In most cases, yes. Conversions API sends events from your server, which helps recover data the browser misses and improves optimisation.
Which platforms can you set this up on?
Shopify, WooCommerce, WordPress, custom sites and server-side Google Tag Manager setups, among others.
Will this double-count my conversions?
Not when it is done properly. Deduplication with matching event IDs ensures each conversion is counted once.
Is customer data handled safely?
Yes. Customer information is hashed before it is sent to Meta, in line with Meta requirements. Your privacy policy should also cover it.
Give your campaigns data they can trust.
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote