Google Ads Management Built Around Real Conversions
Search, Performance Max, Shopping and YouTube campaigns managed by a specialist who cares about qualified leads and sales, not clicks.
Free account review on your first call · No long-term lock-in
Paying for clicks that never convert?
Broad match keywords with no negatives, Performance Max running unchecked and conversion tracking that counts the wrong actions. It is a common pattern, and it quietly drains budget every day.
I rebuild Google Ads accounts around clean conversion data and clear intent, so your budget goes to the searches most likely to turn into customers.
Where I help in Google Ads.
From new account builds to rescuing underperforming campaigns.
Keyword & search term strategy
Tight keyword themes with ongoing negative keyword management.
Campaign structure
Search, PMax, Shopping and YouTube organised with clear roles.
Ad copy & assets
Responsive search ads and assets written to earn the click.
Bidding strategy
Smart Bidding set up on the conversions that matter to your business.
Shopping & Merchant Center
Feed health and product campaigns for e-commerce brands.
Clear reporting
Plain-language reports focused on cost per lead and ROAS.
Diagnose first. Then build, fix and scale.
Audit
A detailed review of your accounts, setup and data to understand what’s really happening.
Diagnose & plan
Root causes identified and a clear, prioritised plan agreed with you before any changes.
Build & fix
Changes implemented carefully, tested and documented so nothing breaks along the way.
Optimise & report
Ongoing improvements and plain-language reporting tied to leads, sales and ROAS.
A complete Google Ads service, start to finish.
Every engagement is tailored, but these are the core pieces you can expect.
Book a Consultation →✓ Account and conversion tracking audit
✓ Keyword and competitor research
✓ Campaign build or restructure
✓ Ad copy and asset creation
✓ Negative keyword management
✓ Bid strategy and budget optimisation
✓ Landing page recommendations
✓ Monthly performance report and call
What changes when it’s done properly.
Less wasted spend
Search term control and negatives cut irrelevant clicks.
Better-quality leads
Bidding is trained on qualified conversions.
Clear visibility
Know exactly which campaigns drive results.
Room to scale
A structure that grows without breaking.
Google Ads problems I regularly fix.
If any of these sound familiar, you’re in the right place.
How a focused rebuild changes the numbers.
A recent example of the kind of Google Ads work I deliver, from diagnosis to measurable improvement.
View Portfolio →Search account rebuilt around qualified leads
Fixed conversion tracking, removed wasted search terms and moved bidding from clicks to qualified enquiries.
Google Ads management questions
Quick answers to what clients ask most often.
Do you work with Performance Max?
Yes. I use Performance Max where it fits, with proper asset groups, audience signals and conversion goals, and keep a close eye on where it is actually spending.
Can you take over an existing account?
Absolutely. I start with a full audit, keep what works and fix what does not, so performance is not disrupted during the handover.
How do you report on results?
You get a clear monthly report and call covering spend, conversions, cost per result and the next optimisation priorities.
Is there a minimum contract?
Management usually runs month-to-month after an initial setup period. I would rather earn your business with results than lock you in.
Ready to make every click count?
Book a consultation and get a clear, honest view of what’s working, what isn’t and what to do next.
Talk to a specialist, not a sales team.
Tell me what’s happening with your ads or accounts. You’ll speak directly with me and get clear next steps.
Book a free consultation
A focused call to understand your situation and recommend the right next step.
✓ Review of your current setup
✓ The root causes holding you back
✓ A clear plan and transparent quote